Where We Will Travel in 2021

As we move ahead into 2021, one of the big questions on everyone’s mind – especially in the travel and hospitality industries – is when will it be safe to travel again? Recent data has shown that, on multiple days in the second half of December, over a million people have passed through domestic airports, marking the busiest travel days since March. These numbers show us that many people are anxious to resume travel, but until a vaccine is readily available and various restrictions are dropped, many will follow the suggestion of the Centers for Disease Control and Prevention (CDC) and stay close to home to lessen the risk of catching and spreading the virus.

However, there is an increasing level of optimism among those in the travel industry that we could be in for a banner year as quickly as 2021 when pent up demand will mean that travel will explode as soon as it is deemed safe. The Food and Drug Administration’s (FDA) approval of several vaccines in a short period of time has shown many of us the light at the end of a very long tunnel. In fact, many say a vaccine could be available for the general population in the second quarter of the year, and many experts expect most people to be raring to go on those trips that they may have had to cancel in 2020.

While travel may look different in 2021, many people are still planning to go to the same kinds of places they did before COVID-19. The expectation will be that among the most popular destinations in 2021 will be countries and destinations that have responded well to the pandemic. Studies from the World Economic Forum show that places like Japan and Australia, both of which are known for their health and hygiene as well as their tourist infrastructure, maybe well-positioned to recover quickly. Beach destinations and those where people may be able to get some much-needed personal space will also be popular.

To get the lowdown on where some travel experts are looking to go for their next vacation as soon as it is deemed safe to do so, I polled a few members of the LHG staff for their insight:

Rachael Moss: I have had to cancel a few trips to visit friends in New York City and would love to reschedule once COVID-19 is a thing of the past. My friends and I often fantasize about buying a new outfit (on Fifth Avenue of course!) and treating ourselves to a night out in a lively restaurant with lots of good food and wine.

Kelsey Donnelly: As soon as it feels safe, my husband and I plan to travel. We were supposed to attend two weddings in 2020 and both were canceled or postponed, so a trip seems long overdue. Our favorite place to stay is The Mermaid and The Alligator bed & breakfast in Key West and I can’t wait to eat dinner again at El Meson De Pepe’s in Mallory Square.

Liz Berman: In 2021 and once COVID-19 restriction subsides, I’m looking forward to going to Aspen, Colorado to see one of my closest friends and celebrate my birthday (hopefully this can happen in March!). Aspen is a picturesque vacation destination and an easy choice because of its beautiful scenery, outdoor recreation options and ski scene. I can’t wait to visit this small mountain community that exudes good vibes and fun times – something everyone needs post quarantine.

Nicolette Giordano: The next trip that I’m planning is going to be for my bachelorette party in June. As of right now, we are planning on going to Virginia Beach & Norfolk so we can enjoy good food, nice weather, time on the water and hopefully some wine. We wanted to plan something that would be easy to get to and relaxing but fun.

Carlyn Topkin: I’m looking forward to traveling more throughout Spain. Madrid has a special place in my heart after studying abroad there in college, but I can’t wait to continue eating (+ drinking!) my way through the rest of the country and taking in an amazing culture.

from Lou Hammond Group https://louhammond.com/2020/12/30/where-we-will-travel-in-2021/
via https://louhammond.com

Why Tech Companies Should Invest in PR

“If I was down to my last dollar, I’d spend it on public relations.” – Bill Gates

From web startups and new smartphone applications to Fortune 500 enterprises, public relations is an essential strategy for companies seeking to grow their audiences and bring their brands to the masses. Investing in PR may often seem like a high cost for low returns, but media coverage is vital for company growth and future development.

Identify Main Goals of Investing in PR

To create an effective PR strategy, technology providers will need to identify some of their main goals in seeking media coverage. Here are some of the most common, and important, goals that tech companies should set out to accomplish in their media campaigns.

Audience Growth & Brand Awareness

Increased Web Traffic

Media activities and strong content, such as articles, interviews, contributed articles and more contribute to generating visibility in web search engines and establish your brand as a leader voice on relevant topics.

Competitive Edge

News coverage in consumer and industry news outlets helps set your company’s technology apart from your competitors’. Particularly for companies deploying emerging technologies, gaining a strong foothold in the media will help to secure brand awareness and interest in your company’s news.

Social Media Growth

Social media is a powerful factor in nearly all modern marketing strategy, and technology is no exception. Through incorporating social media into your press campaign, your company can boost reach to a wide audience. Social media is an excellent tool for gauging customer satisfaction and even better for customer engagement.

Enhancing Key Messaging Initiatives

Communicating key company messaging standards reinforces brands and maintains a consistent company language. Consistency helps media personnel communicate brand principles and services effectively through clear coverage and ultimately enhances public exposure.

Thought Leadership

Positioning CEOs and other company leaders as thought leaders in your industry is a powerful marketing tool, especially for firms breaking into new markets and deploying emerging technologies.

Identify What Sets a PR Agency Apart for Tech Clients

Once your team has identified the main goals of your public relations campaign, finding a dedicated PR agency to partner with is an important first step to accomplishing your companies’ goals. Working with the right team can make all the difference, here are some key characteristics to look for in a public relations agency

They understand your technology

Make sure your PR team has a comprehensive understanding of the services your company offers and the technology it uses to provide them. Likewise, it is crucial that your team understands exactly how your products help consumers and can effectively communicate that to the media.

Market Expertise

Understanding your key markets is vital to increasing media exposure where you need it most. It is important that your public relations team has a clear target audience by which to direct its efforts.

Media Expertise

Public relations partners are charged with developing key relationships with industry and news media. Understanding how to develop, refine and deploy a strategic media campaign requires a dedicated team of communicators engaging with clients and media.

In the technology world things move at a rapid pace, so using your PR firm’s media expertise to keep up to date with the latest trends and developments in tech news is a must. Additionally, competitor monitoring for news coverage and across social media channels is a helpful tool for companies running a tight race with competing providers. Understanding the competition’s media strategy puts your company that much closer to gaining a lead.

At Lou Hammond Group we specialize in providing comprehensive public relations and marketing services to top technology providers in the Hospitality, Information Technology and Digital Experience sectors. Let us show you how you we can take your media relations to the next level, call us today!

from Lou Hammond Group https://louhammond.com/2020/11/20/why-tech-companies-should-invest-in-pr/
via https://louhammond.com

Travel Took a Hit but Creativity is Putting it Back on Track

What’s Happening – COVID-19 has changed travel but also energized vacationers to become creative.  In the U.S., a “get-away” is a “right” and Americans plan to make it happen. This in turn has transformed how we approach communications. As LHG represents over 20 destinations, an immediate modification of course was crucial. Yes, Americans are discovering America but very important, they still want to dream of far away places.

How does PR fit into this evolution? We learned quickly that regional press has taken on new significance due to tremendous populations shifts in this country. Of course, national media continued to be important but needed a different approach to produce desired results.  We learned that reporters were seeking information on trends covering such subjects as Travel Pods, Voluntourism, Zoom Towns, Great American Road Trip and RV Travel, Micro-cations, Staycations. Other aspects of importance included Safety and Hygiene clearly identified and a need for Flexible Bookings.

Beyond real travel, editors wanted their audiences to dream and destinations knew they must “keep alive” their many attributes. Thus, virtual public relations came into play. Producing exciting video and creative photography became essential. As culinary is always a draw, having tastings, cooking demonstrations, recipes were well-liked. Visiting exhibitions, offering art lectures and showcasing attractions were popular.  Even home fitness/wellness and telemedicine had an audience. Desiring to engage their customers, destinations moved in-person events online that met with great interest and success. Another virtual phenomenon was Zoom desk-side media/client meetings that allowed clients to tell their story in real time.

The other big change was the disappearance of the “American News’ Room” with media working from home. This meant no down time and quick action to produce client results.

In Conclusion – Yes, a new world for travel and for public relations serving this segment, however, some things never change. Knowing the media personally and giving them what they need when they need it, having positive relationships with clients and offering empathy during uncertain times and always going the extra mile are keys to success whatever the environment.

from Lou Hammond Group https://louhammond.com/2020/10/30/travel-took-a-hit-but-creativity-is-putting-it-back-on-track/
via https://louhammond.com

Roundup of LHG Microcation Destinations

feature image courtesy of Red Mountain Resort

In the age of COVID-19, studies show travelers are less likely to take a long-haul flight to a big city and are instead opting for more frequent, shorter escapes, also known as microcations. See a selection of microcations destinations, easily accessible from a number of cities across the country, below.

Aspen, CO – The Gant Aspen

Located three and a half hours from Denver, CO and two hours from Grand Junction, CO, Aspen offers a world-class mountain retreat as bountiful in outdoor pursuits as modern culture. The Gant, nestled in an idyllic enclave at the base of Aspen Mountain, is an authentic mountain escape offering the comfort and privacy of home with the luxuries of resort amenities. Aspen abounds as a winter playground, beckoning winter sports aficionados and scenic snow (and après) seekers alike. Beyond powder days on unparalleled resort terrain at Aspen Snowmass, The Gant has partnered with trusted local outfitters including Nomad Inc., Aspen Center for Environmental Studies and more to thoughtfully create private experiences to explore the area. With inclusivity in mind, activities cater to avid skiers and snowboarders to winter scenery admirers alike including Rocky Mountain flightseeing, dog sled tours, heli-snowmobiling, heli-skiing, private guided snowshoe tours, ice-karting and more.  For more information, visit gantaspen.com.

Alexandria, VA

On the Potomac River within eyesight of Washington, D.C., Alexandria is nationally recognized for its rich history and beautifully preserved 18th and 19th century architecture. Old Town Alexandria is home to more than 200 independent restaurants and boutiques alongside intimate historic museums and new happenings at the waterfront, making it an ideal microcation for those who reside in D.C. This fall, cruise the tall ship Providence, get a celebrity hair refresh at Salon MONTE, embark on a self-guided black history driving tour and much more. For more information, visit https://bit.ly/3k4BMCt.

Bristol, RI

Considered one of the “hidden gems” of the Northeast, Bristol has that classic, quaint, cozy New England vibe. About an hour drive from Boston, Bristol delivers first class cuisine, rich history, striking architecture, diverse waterfront activities, family fun and more alongside miles of accessible coastline, surrounded by Narragansett Bay to the west and Mount Hope Bay to the east. The city’s walkable downtown area features eclectic dining options, 18 parks, nine museums, independently-owned shops and a variety of authentic attractions. Visitors can experience the lifestyle of a 1750 Rhode Islander, visit the mansion of a slave trader, see where America’s Cup Race yachts were designed and built, wander a 400 acre historic saltwater farm, an oceanfront wildlife refuge or one of Yankee Magazine’s “Best 5 Public Gardens in New England.” Bristol beckons with authentic experiences to captivate all imaginations. For more information, visit www.explorebristolri.com

Colorado Springs, CO – Garden of the Gods Resort and Club

Less than an hour and a half from Denver, CO, Colorado Springs brims with year-round activity, with Garden of the Gods Resort and Club offering an unparalleled retreat to soak in the setting. Majestic panoramic views of the resort overlook a 300-million-year-old national natural landmark, Garden of the Gods Park. This iconic park and snow-capped Pikes Peak in the distance are storied to have inspired the poem America the Beautiful. Resort amenities include golfing at its 27-hole championship course, indoor/outdoor tennis courts, three outdoor swimming pools, an array of dining experiences and a renowned wellness spa specializing in immunity boosting therapies, not to mention the allure of offerings beyond the resort including the new Olympic Museum and more than 60 area attractions, including trains, museums, parks, a zoo and more. For more information, visit gardenofthegodsresort.com.

Hattiesburg, MS

Less than a two-hour drive from Mobile, AL and New Orleans, LA. Hattiesburg is a premier city in the Gulf South, blending culture, art, food and history. The city is a civil rights destination that preserves and tells history through attractions like the 1964 Freedom Summer Trail and East Sixth Street Museum District. A creative community adds flair through locally owned restaurants, craft breweries, vibrant public art and boutique shops. For more information, visit www.visithburg.org.

Isle of Palms, SC – Wild Dunes Resort

Located 30 minutes from historic downtown Charleston and near major metropolitan areas such as Atlanta and Charlotte, Isle of Palms is a small beach community that is ideal for those wanting to get away for a quiet and secluded vacation. This lush barrier island is located off the coast of South Carolina and features sweeping marsh land and views of the Atlantic Ocean as far as the eye can see. No visit to Isle of Palms is complete without a stay at Wild Dunes Resort, which occupies 1,600 acres of oceanfront paradise with a variety of accommodations ranging from the AAA Four-Diamond Rated Boardwalk Inn and the Village at Wild Dunes to private condos and luxury vacation home rentals. Offering a year-round menu of championship golf, nationally ranked tennis, award-winning recreation and restaurant options, Wild Dunes Resort has been distinguished by many as a top destination for families, couples, golfers and tennis lovers. For more information, visit www.destinationhotels.com/wild-dunes.

Louisville, KY

Located two and a half hours from Nashville, TN and less than two hours from Indianapolis, Louisville is the perfect destination for a quick getaway. Louisville is pulsing with sports history, from Churchill Downs and the Kentucky Derby Museum to the Louisville Slugger Museum & Factory and Muhammad Ali Center. The city is also home to the Kentucky Bourbon Trail Welcome Center at the Frazier History Museum and offers an Urban Bourbon Trail with over 40 restaurants and bars to enjoy America’s native spirit. For more information, visit: www.gotolouisville.com.

Marquette, MI

Located six hours from Chicago, IL and five hours from Milwaukee, WI, Marquette is the ideal microcation destination. Set on the shores of Lake Superior, Marquette is a community where nature’s assets are on display through scenic vistas, rugged trails and rushing waterfalls. Marquette’s historic downtown pays homage to the rich mineral deposits, dense forests and maritime markers that have helped to shape its story. From unique dining experiences, award-winning craft breweries and a thriving art scene, Marquette embraces a culture anchored in artisanship and ingenuity. For more information, visit travelmarquette.com.

Montgomery, AL

Montgomery, known as the birthplace of the civil rights movement, has played an important role in some of the most pivotal moments in American history and has reestablished itself as a must-see cultural destination in the South. Today, the destination continues to face intolerable issues head on, initiating unprecedented change for the better and inspiring the nation to fight for justice and equality. Given its close proximity to Atlanta, Nashville, Gulf Shores and Florida’s Gulf Coast, now is the ideal time to take an educational pit stop to visit its notable sites, fostering a unique dialogue regarding some of the darker chapters in American history and learning from these authentic truths. Cultural experiences include the Rosa Parks Museum, the Equal Justice Initiative’s National Memorial for Peace & Justice, F. Scott Fitzgerald Museum, Freedom Rides Museum, Dexter Avenue Church where Martin Luther King Jr. preached and more. For more information, visit visitingmontgomery.com.

New Hampshire

On the map, New Hampshire may seem like a small state, but its diverse regions offer a variety of destinations for the visitor – from historic river valleys to the soaring peaks of the highest mountains in the Northeast. Between stonewall lined roads flow quintessential New England villages, culturally rich cities, miles of scenic forests and parks, inviting lakes, natural rural landscapes and friendly Yankees renowned for their customer service and hospitality. The landscape offers a wealth of outdoor recreation opportunities during any season. The state is an easy and quick getaway for anyone from the New England area. For more information, visit www.visitnh.gov.

New Haven, CT

Founded in 1638, New Haven is one of America’s most historic cities and a vibrant destination whose deep-rooted history has coined it the “Cultural Capital of Connecticut.” New Haven is a pedestrian-friendly destination and is an easy getaway from Boston or New York City. The city offers urban sophistication, charm and an early colonial history rivaling that of any New England destination. New Haven features award-winning restaurants, an abundance of green space, eclectic shopping, cultural adventures, a sophisticated nightlife and is the proud home of Yale University. New Haven also has plenty of activities such as arcades, escape rooms and adventure activities. For more information, visit www.infonewhaven.com.

Paducah, KY

Located two hours from Nashville, TN and two and a half hours from St. Louis, MO, Paducah is an ideal microcation destination. Paducah is a small town with big city amenities. Despite a population of just 25,000, Paducah is home to a world-class museum, diverse culinary experiences and a historic walkable downtown. Designated a UNESCO Creative City of Crafts & Folk Art, Paducah is culturally rich and full of flavor. This fall, visit The National Quilt Museum for a special exhibition of Inspired by Endangered Species, a collection of lively, colorful and skillfully made fabric “portraits” of endangered species. For more information, visit www.paducah.travel.

Panama City Beach, FL

Located within driving distance of many southern metropolitan areas, including Atlanta; Birmingham, AL; Nashville, TN; Orlando, FL; and New Orleans, Panama City Beach is best known for its 27 miles of sugar-white sand beaches edging emerald-green waters and has long been favored by travelers seeking an affordable beach vacation with year-round offerings for families, couples, groups and adventure-seekers. From world-renowned beaches and biking trails to exhilarating water adventures, Panama City Beach delivers a fun-filled Caribbean-like vacation without ever leaving the country. However, the best activity in Panama City Beach may be nothing at all, because a dose of Vitamin Sea, crashing waves and room to roam is good for the soul. For more information, visit www.visitpanamacitybeach.com.

Providence, RI

With more than 25% of the U.S. population located within 500 miles, Providence is a quick getaway for many visitors. Providence is 40 miles from Boston, 185 miles from New York City and 350 miles from Montreal, Canada. Also coined New England’s ‘Creative Capital,’ the city is known for its thriving arts district, famed restaurant scene, commitment to historical preservation and sophisticated nightlife. Providence offers a variety of entertainment options for all types of travelers. For more information, visit www.goprovidence.com.

Santa Barbara, CA

Located less than two hours from Los Angeles, many refer to Santa Barbara as an easy and convenient microcation destination. Even though close to other cities, Santa Barbara feels like a distant getaway full of breathtaking beaches, soaring mountains, verdant vineyards and an incredible variety of outdoor dining outposts. Guests are encouraged to visit this October to take advantage of Visit Santa Barbara’s destination wide Third Night Free offer. For details on the deal and more on the destination, visit santabarbaraca.com/savvy.

St. George, UT – Red Mountain Resort

Located two hours from Las Vegas, NV and four and a half hours from Salt Lake City, UT, Red Mountain Resort is a destination amidst a destination, offering convenient access to some of Utah’s favorite parks including Snow Canyon State Park, Bryce Canyon National Park and Zion National Park. Red Mountain Resort is a premier wellness and adventure retreat inviting travelers to maximize their microcation with a bursting calendar of fitness and wellness classes, adventure excursions and spa offerings. For more information, visit redmountainresort.com.

Vail, CO – Grand Hyatt Vail

Less than two hours from Denver, CO, Grand Hyatt Vail is an ideal resort destination within an iconic mountain town. Nestled along pristine Gore Creek and the base of Vail Mountain, Grand Hyatt Vail offers visitors an expansive basecamp for adventure or retreat in the Rocky Mountains. Amenities include three dining options, ski concierge, Vail’s only on-site, open air chair lift, outdoor ice skating rink, food truck, bike rental outfitter, infinity pool with spacious poolside cabanas, two outdoor creekside hot tubs, The Spa at Grand Hyatt Vail and seasonal weekly resort activities and entertainment. Beyond the resort, guests are a complimentary shuttle ride away from Vail’s world-class shopping, dining and culture.  For more information, visit grandhyattvail.com.

from Lou Hammond Group https://louhammond.com/2020/10/28/roundup-of-lhg-microcation-destinations/
via https://louhammond.com

COVID-19 Best Practices

With COVID-19 affecting lives around the world, there’s no denying that it also is affecting the content being shared on social media. Brands are more aware than ever about what they’re choosing to share on their platforms to ensure sensitivity and connection. 

LHG represents a wide range of travel, tourism and hospitality organizations, all of which have been impacted by COVID-19. These are the trends we’re seeing and what we’re recommending for our clients to share on social media during these unprecedented times.

Recommendations on Social Content

• Virtual Experiences. Highlight things that you, your members or partners are doing virtually or in a new way that provide value for others amid the cornovarius crisis. Examples: music streams with partners or wellness live experiences with hotel spa directors
• Community Updates. Share relevant COVID-19 updates or developments as it pertains to your organization and community.
• Positive and Uplifting Community Stories. Share what you’re doing to help the community. Educate on volunteer opportunities and community outreach. Examples: stories of goodwill from businesses supporting nonprofits or helping healthcare workers, and news articles about where and how to volunteer
• Local Business Support. Let others know how they can support you during this time. Showcase people and businesses who are offering their goods online or via social media. Support hotels and businesses. Drive awareness for restaurants.
• Hyper-local Nostalgic Content. Remind the community of where they live or love to visit and why it’s special. Give them something to look forward to when local shutdowns, COVID-19 concerns and the global pandemic are over. 
• Live Video. Engage with your audience with the help of LHG’s Facebook and Instagram Live Best Practices.

Helpful Resources

• Social media crisis plan: What to do when things go wrong
• What to do right now: How to navigate through a global crisis on social media
• Facebook Publishes New Guides to Help Businesses Deal With the Impacts of COVID-19
• 8 Ways for Your Business to Stay Ahead During the COVID-19 Outbreak
• Showing Up in a Time of Uncertainty: What Marketers Need to Know

Even amidst this crisis, there is still an opportunity to connect and engage with your audience on social media and to be a valuable resource for the community in a meaningful and thoughtful way.

Stay safe.

from Lou Hammond Group https://louhammond.com/2020/10/22/covid-19-best-practices/
via https://louhammond.com

How Destinations are Hitting a Home Run with Sports Tourism

For years, sports tourism has been recognized as the fastest growing segment within the travel industry, generating a major economic impact for those destinations with the facilities to host regional and national games, tournaments and playoffs. Since 2013, experts estimate a 37% increase in direct spending related to sports events and consider the industry to be worth $11.4 billion, according to the National Association of Sports Commissions (NASC).

Destinations across the country have recognized this vital source of potential revenue and as a result, they have chosen to invest in the proper resources to secure sporting events of all types. Unfortunately, when the coronavirus pandemic hit the United States with full force, the sports tourism industry, along with all travel, came to an abrupt halt. However, as states and cities have slowly begun to reopen, destinations have found an unparalleled demand for sports tourism and with it, a distinct opportunity for acquiring crucial revenue for recovery.

Sports Tourism Amid COVID-19

Panama City Beach, Fla., most known for its 27 miles of sugar-white sand beaches and emerald-green waters, has experienced firsthand the increasing popularity and financial impact of sports tourism thanks to the destination’s new, world-class $37 million Panama City Beach Sports Complex. The sports complex, which opened in July 2019, was almost completely booked prior to coronavirus, hosting 80,000 visitors resulting in 120,000 room nights in the destination for a $56 million-dollar direct impact in less than a year.

As the state of Florida eased restrictions on sporting events and Panama City Beach reopened, the destination discovered that the demand for sports tourism had already returned. The sports complex and destination quickly identified the sports and areas of need and then worked to book the resulting games and tournaments in search of a host site. Following a two-month closure due to COVID-19, the sports complex hosted its first tournaments on May 29 – the USFA Softball and Perfect Game Baseball tournaments – bringing a combined 100 teams to Panama City Beach. One week later on June 5, the destination’s older complex, Frank Brown Park, hosted 54 softball teams and 30 adult kickball teams. In November, it will host the 40^th annual USA Field Hockey National Hockey Festival, which will fill an estimated 5,000 rooms.

This is not the first time sports tourism has positively impacted Panama City Beach after a crisis. In 2010, summer tourism received a direct hit from the BP Oil Spill. Visit Panama City Beach President and CEO Dan Rowe wholeheartedly believes that youth recreational sports helped Bay County tremendously. That summer, Frank Brown Park hosted both youth and adult sporting events, and families traveling with their student athletes still came to Panama City Beach regardless of the spill’s impact on the beach. In the end, Panama City Beach saw their numbers drop only 15%, while others dropped 40% or more.

Ten years following the BP Oil Spill, Panama City Beach is weathering a new kind of storm with COVID-19. However, with an estimated $80 million annual impact, sports tourism is once again setting Panama City Beach apart and leading them on speedy road to recovery.

Destinations Are Planning for the Future

Similar to Panama City Beach, Collier County, Fla. has been an established destination for youth sports for years. Recognizing the important role of sports tourism in the area, local officials made plans to enhance their resources by building an $80 million county-owned Paradise Coast Sports Complex. Opening in July 2020, Southwest Florida is now home to one of the greatest sports facilities in the country. Once the entirety of the project is completed in 2021, the complex will feature 19 full-size artificial turf fields and a 3,500-seat stadium. This new complex will further enhance Collier County’s appeal as a year-round tournament and event destination and is expected to attract youth sports tournaments on a national scale.

Just this month, Paducah, Ky. unveiled brand-new multipurpose sports courts with the goal of bringing sports tourism dollars to area. Located inside the Paducah-McCracken County Convention and Expo Center, this upgraded, 40,000-square-foot facility includes both basketball and volleyball courts. Local officials hope the new facility will attract student athletes and their families from St. Louis, Nashville, Louisville and other neighboring cities, encouraging them to stay overnight in the destination’s hotels and dine at local restaurants.

As the country continues to reopen, sports tourism will continue to surge, with more youths looking to get back on the field for games and tournaments. Regardless of the size or scope of resources, destinations should continue to actively invest in this industry and reap the economic benefits.

from Lou Hammond Group https://louhammond.com/2020/09/30/how-destinations-are-hitting-a-home-run-with-sports-tourism/
via https://louhammond.com

Six New Clients Join Lou Hammond Group

            NEW YORK, September 8, 2020 – Lou Hammond Group (LHG) is proud to announce new clients for public relations/corporate communications, strategic planning, creative services and digital marketing:

Travel/Real Estate

Visit Hattiesburg – an innovative and artistic Mississippi city showcasing a vivid history, civil rights experiences, acclaimed culinary, outdoor activities with the opportunity of live, work and play.

Grand Hyatt Vail – A 285-room resort offering three dining options, a 58,000-sq.-ft. fitness center, ski concierge, outdoor ice-skating rink, infinity pool and a traditional alpine spa.

Sweetgrass Inn – Wild Dunes Resort’s newest hotel, is a 153 room oceanside hotel located on Isle of Palms near Charleston scheduled to open in spring 2021.

East West Partners – Two new residential properties in Greater Charleston; The Waterfront, on Daniel Island and The Wentworth, downtown.

Technology

Mura – A web-based content management system designed specifically for marketers, content managers, web developers and IT professionals to create, manage and customize websites/web applications.

NearShore Technology – An Inc. 5000-ranked IT project development and team enhancement service provider specializing in software development, staff augmentation and outsourced, on-demand IT services for high-tech, healthcare and financial enterprises.

Lou Hammond Group is an award-winning full-service marketing communications firm representing premium brands globally. The company, founded in 1984, is headquartered in New York with offices in Charleston, Denver, Houston, Los Angeles and Miami. Visit www.louhammond.com.

# # #

from Lou Hammond Group https://louhammond.com/2020/09/16/six-new-clients-join-lou-hammond-group/
via https://louhammond.com

Domestic Destinations with International Flair

As COVID-19’s impact on travel has made most Americans shift any international travel plans for the near future, we’re looking within the United States for interesting destinations to explore. And while there’s no Eiffel Tower or Coliseum stateside, there’s a number of domestic cities with international flair where travelers can visit and experience culture, outdoor dining, shopping and more. Outlined below are a number of destinations LHG represents that can hold their own to any European city. If you’re interested in learning more, please reach out to Vice President Carlyn Topkin who can assist in connecting you to the appropriate account person. Carlyn can be reached at carlynt@louhammond.com

Trade Barcelona, Spain, for Santa Barbara, California

Spanish Colonial influence can be seen around every corner in Santa Barbara. Spanish settlers gave the city its distinct architectural style in the form of Old Mission Santa Barbara and what is now the Country Courthouse – a style that was carried forward by local visionaries after a massive earthquake destroyed much of the area’s infrastructure in 1925. Today, Santa Barbra relives Latin heritage during Old Spanish Fiesta Days. Santa Barbara is chock-full of vivid art installations, historic landmarks and incredible architecture. The town’s Spanish heritage shines through the white-washed adobe buildings, red tile roofs and hacienda-style design. https://santabarbaraca.com/

Trade Salamanca, Spain, for Santa Fe, New Mexico

Spanish explorers and then Spanish colonial settlers were traveling to and establishing “La Villa Real de la Santa Fe de San Francisco de Asis” (or what is known as modern day Santa Fe, New Mexico) back in 1610. This Spanish/European influence meshed with local Native American culture to become one of the most unique cities in the U.S. that has retained a strong sense of place and one of a kind destination. To visit sites that reveal the history of the Spanish colonial times in the Southwest, United States, start in the historic Santa Fe Plaza area. Here you can visit the Palace of the Governors building (http://www.palaceofthegovernors.org/index.php) which is known as the oldest, continuously operating government building in the U.S., the “Oldest Church” in the U.S. the San Miguel Mission (www.sanmiguelchapel.org) which is also a true Adobe structure and the “Oldest House” in the U.S. https://santafe.org/

Trade Paris, for Alexandria, Virginia

Cobblestone and Brick Lined Streets – In Alexandria, there is a new discovery waiting around every corner that will make individuals feel like they’re exploring Paris. Take a stroll on a brick-lined streets and people will find chef-driven restaurants, cobblestone alleyways, surprising architectural details, independently owned boutiques and galleries and the Old Town Farmers’ Market outside on Saturdays. The gaslit lamps and narrow streets are enough to make you feel like you could be in Paris. Alexandria is packed with vibrant and diverse architectural styles and gardens reminiscent of Paris. Just like the Seine River Cruise, visitors can find a varied collection of cruises on the Potomac River, connecting to Washington, DC to the north, Mount Vernon to the south, and everywhere in between. With Potomac Riverboat Company, you can cruise to see the monuments, visit the National Mall, catch a baseball game, see the Cherry Blossoms in the springtime, and more. https://www.visitalexandriava.com/ 

Trade Copenhagen, for Lambertville, New Jersey

This picturesque Delaware River was founded in 1705 and is home to many antique shops in equally antique buildings, in addition to incredible outdoor dining along the waterfront, being pedestrian-friendly, artsy, inclusive to all and even has some great outdoor attributes not too far. Lambertville is known as a place for “free spirits,” a haven for artists and craftsmen. And the town’s architecture is as interesting as its residents.
https://www.visitnj.org/city/lambertville

Trade Negril, Jamaica for Panama City Beach, Florida

Panama City Beach is situated on 27 miles of sugar-white sand beaches bordering clear, emerald-green waters where the Gulf of Mexico and St. Andrew Bay converge. From renowned beaches and world class fishing and diving experiences to fun-filled water and amusement parks and a 1.1 million square-foot lifestyle center, Panama City Beach delivers a Jamaican-like vacation without ever leaving the country. Offshore, visitors can enjoy charming vendors and shops, delicious local seafood and live-music offered nightly. The region has long been favored by travelers seeking an affordable beach vacation with year-round offerings for families, couples, groups and adventure-seekers. https://www.visitpanamacitybeach.com/

 

Trade Cassis, France for Charleston, South Carolina

Travelers near and far continue to be charmed by the cobblestone streets, pastel buildings and historical homes found in Charleston, South Carolina. Many flock to this Southern gem to enjoy the walkable downtown and picturesque waterfront that resembles European locale that can only be found in the French Riviera. While most known for its Southern culture, cuisine and world-class hotels, the Holy City’s historic museums and landmarks that make up the Charleston Heritage Federation tell the story of our nation’s beginnings and preserves the region’s rich history, similar to historical offerings found in Cassis. https://www.charlestoncvb.com/

 

from Lou Hammond Group https://louhammond.com/2020/08/17/domestic-destinations-with-international-flair/
via https://louhammond.com

The Summer Intern Experience at LHG

Joshua Frankel recounts the benefits of gaining real-world public relations experience after recently completing his internship at our Charleston office.  Joshua will complete his undergraduate degree in Business from University of South Carolina next spring of 2021. 

During the fall of 2019 my biggest ambition as a rising senior was earning an internship before I graduate and begin my journey into the “real world”. Walking into my initial interview with Lou Hammond Group (LHG) I was filled with a flood of emotions. However, my nervousness, stress, and even a bit of intimidation all quickly dissolved within the first ten minutes of walking through the door. Aside from the incredibly talented team, the determination and leadership that is exemplified by everyone to be the best possible public relations specialist is astonishing.

Stepping out of the classroom and into the office at LHG gave me the opportunity and the experience to see how much the media landscape and traditional public relations industry has changed since Edward Bernays was originally hired by American Tobacco Company. Today, a vast variety of industries employ PR specialists, challenging them to tailor their pitches to break through the noise, as opposed to sending out hundreds of the same press releases in the hopes of getting a hit. In addition to this, while I was at LHG I learned the importance of building segmented media lists and creating customized pitches for writers and editors, all while staying current on outlets and events.

In the month that I spent interning with LHG, I couldn’t have been more surprised at how comfortable I felt asking questions, making calls, and adding input to projects. My favorite part about working for LHG was the genuine human connections I got to build not just with my teams but with the clients that we also work with outside of our office. For all college students and any rising juniors or seniors who may have the same ambitions as I did, LHG is not just an internship or a place where you come to get experience in the office. It is a haven of informative lessons and experiences on how to not just better yourself, but the entire public relations industry.

from Lou Hammond Group https://louhammond.com/2020/07/17/the-summer-intern-experience-at-lhg/
via https://louhammond.com

Why do we travel?

Growing up in Florida, many of our public schools incorporated a language into our daily schedule, and it was in the third grade that it started to click for me that it was much more than vocab words we were learning, but the first peek into another culture that was so different from ours. Spaniards got to take naps during the day! And eat churros! And how cool what we call soccer, they call football! For a third grader, these were major highlights that got me fascinated with Spanish culture.

After getting hooked through grade school, I minored in the language and was able to spend my junior spring of college studying abroad in Madrid and completing the program there, while living with a host family. While there was the occasional language barrier, like the time I mixed up ‘couch’ and ‘knights’ when my host mom asked me what my college mascot was, I loved getting to see the city from the local’s perspective. With weekends free, my classmates and I traveled throughout Europe and while it wasn’t always glamorous (hello hostels) we learned more from the people we met along the way than we did in the classroom.

My passion for travel is easy to fulfill by living in New York, with the convenience of having international airports within reach, often leading to great flight deals. It was not uncommon to book a trip on a moment’s notice. Process: see a great flight deal – $300 to Iceland! $250 to Barcelona! – quickly text a few friends and go from sitting on the couch to booking trip in 15 minutes. (Good thing those PTO requests always got approved!).  To consider the world our playground was a blessing we never truly stopped to appreciate it until COVID-19 hit, and we suddenly couldn’t travel freely.

Besides the rush of adrenaline I’d feel from snagging a great deal, why do we travel? Sure, in recent years there’s people that only ‘do it for the gram,’ but we all know it’s much deeper than that. We travel to meet new people, try different foods, see art. We travel to see if it can’t really be all that hard to drive a car with the steering wheel on the right side (spoiler: definitely a bit trickier than it seems.) We travel as a way to bond with our friends, family and partners and create experiences and memories that can change the way we see the world. To escape the bubble we live in and take a look into the ways others eat, play, drink, live and dream.

When the pandemic started to feel real, I was traveling in Scottsdale, Arizona for a bachelorette party when the NBA paused the season due to the virus and Major League Baseball shutdown spring training. We started hearing rumblings of not being allowed to fly back to New York and even spent a few minutes playing out the possibilities if our flights were cancelled. Thankfully we were able to fly home, but it was the first time I stepped on a plane and suddenly felt scared. We wiped down our seats and the airline did their best to space us out but there was a lingering of uncertainty that didn’t go away for the duration of the flight.

Returning to New York felt eerie. People in Arizona were visiting bars and swimming in public pools and suddenly I’m elbowing people for toilet paper and stocking up soups from Duane Reade. On March 13 we were told we wouldn’t be back in the office for an undisclosed time, and it’s crazy to think of how the world’s changed over the last four months.

Not only was leisure travel now on hold, but my job focuses on travel – what would happen to the tourism industry? After we all took a few days to catch our breath, we set into action. Virtual experiences, live streaming web cameras, video conferencing backgrounds – we started brainstorming ways that we could bring the destinations to consumers who were suddenly bound to their home.

New Jersey transported people to the iconic Jersey shore with a compilation of beach cams and created a Spotify list of greatest hits from some of the state’s best talent. Alexandria, Virginia brought visitors the overly cute “Lamb Cam” at Mount Vernon and live streaming of workout classes. Nassau Paradise Island even launched an app for TVs and smartphones that featured six different calming beaches you could play.

As the stay-at-home orders continued, businesses started getting more creative. Wineries from around the world, including Sonoma County, launched virtual wine tastings – allowing customers a personalized experience to engage with some of their favorite brands. Destinations launched cooking classes, quilting lessons and musicians started teaching guitar through services like Zoom. We all suddenly found ways to connect with the places we loved from our kitchens and couches.

Being confined to my apartment helped me slow down. Suddenly, it wasn’t about all far-off places I could go but about exploring where I lived. Slowing down meant taking previously unexplored walking paths, learning to cook new recipes and overall appreciating the small beauty when we could find it, like a clear spring day or the sun setting over New Jersey.

With many international borders closed to Americans, many are predicting a surge in staycations and road-trips this summer. Data has shown travelers are still hesitant to board a flight for a vacation but are open to driving themselves to a destination in their own car or even an RV. DMO’s and CVB’s, short on marketing budgets, are also going after the local market with a new lens, encouraging locals to play tourist for a day in their own city and visit restaurants, bars and shops to help reinvigorate tourism.

I’m looking forward to discovering the hidden gems throughout New York City and the surrounding state that may have never been on my radar. New travel goals for this summer include finding the best soft serve vanilla ice cream cone in the tri-state and visiting a u-pick farm for the first time.

We travel to learn and educate ourselves about the way others live but when travel went away many of us learned new ways to do it. Special places are all around us and I think I’m not alone in learning it doesn’t always take a plane ticket to have a great adventure and a way to build incredible memories.

While we wait for the world to reopen to travel and dream of the once-in-a-lifetime trips to places like Peru or Thailand, it’s a good reminder that sometimes an ice cream cone with people you love can also be the perfect setting to create a lasting memory.

from Lou Hammond Group https://louhammond.com/2020/06/25/why-do-we-travel/
via https://louhammond.com

Our Founder Lou Hammond Provides Travel Insights for Forbes

Our Founder Lou Hammond recently provided insights regarding the future of travel to Tamara Thiessen for Forbes. Read a snippet of the article below with her thoughts:

In the post-Coronavirus travel world, most Americans will holiday at home, and travel by car. The combined effect of ongoing international travel bans, easing but not over lockdowns, and the desire to stick close to home (now we’ve all grown so used to them!) will fuel that trend experts say. 

Lou Hammond, founder of the tourism and hospitality agency of her name, tips regional and domestic U.S. travel to thrive in 2020 as a result. As soon as people get the go-ahead, they’ll be off she says. “Vacation is considered a right, perhaps more this summer than ever. However, travel planning must be easy and not too far from home.”

The predictions are backed by a Skift survey, showing 40% of Americans say their first post-COVID trip will be by car, within 100 miles of home. 26% will go over the 100 mile mark, but stick to the U.S., and to cars. Only 16% will take a flight; 8% plan to leave the U.S. Treasury Secretary, Steven Mnuchin, is fueling the travel local trend, encouraging Americans to focus on domestic vacations this year as the outlook for international trips looks dim. 

Travel will be tricky, with all the health protocols in place. So the closer people can stay in their own little secure travel world the better. Which is why Lou Hammond believes cars will be the chosen transportation for most. “The key will be getting out and about, with little planning and without fuss. The family summer road trip may very well return as an important recovery factor. Why? Because the whole family can go, gasoline is plentiful and it seems patriotic to see the USA.”

Smart marketers should plan now for family vacations for all ages, she says, offering “the true American experience.” “This presents opportunities to visit smaller cities with colorful history and culture: Alexandria and Norfolk in Virginia; Charleston, South Carolina; Montgomery, Alabama; Natchez, Mississippi; Paducah, Kentucky.”

For those craving a little European influence, Hammond suggests Santa Fe, New Mexico; Santa Barbara, California; or Providence, Rhode Island. She hopes local travel will prove an economic savior. “Perhaps driving vacationers will be surprised how much America offers and come away with a new appreciation lending support to our needed recovery.” 

 

Read the full Forbes article here.

from Lou Hammond Group https://louhammond.com/2020/05/08/our-founder-lou-hammond-provides-travel-insights-for-forbes/
via https://louhammond.com

Our Founder Lou Hammond Provides Travel Insights for The Points Guy

Our Founder Lou Hammond recently provided insights regarding the future of travel to Laura Motta for The Points Guy. See her commentary below

Q: Tell us a little bit about yourself, your organization and why you love to travel.

A: LHG was founded 36 years ago and we have served the travel community in many capacities over the years. Travel is an indispensable part of our lives and we recognize that, beyond the joy one feels, travel bonds us globally like no other business. It gives us an understanding of the world and cultures that brings us together in the most meaningful way.

Q: When will we be able to travel regionally, domestically and internationally?

A: If I were to know that I would be King Solomon and always win in Vegas. While slowly we are starting to see a “leveling off,” what that really means no one knows. As soon as the green light shines, certainly regional and domestic USA travel will flourish particularly with transportation by car. I remember thinking in the “old days” the drive market was one or two tanks and we should promote appropriately. Today, let’s look at five+ and find a way to introduce multi-destination stops for an enjoyable vacation. Airlines, we just don’t know but always remain hopeful. On the international front, it will take time and that makes me sad for our global partners. However, there will be “pent up” interest and it might happen sooner than we think. Realistically I think the fall but hopefully it can be sooner.

Q: Where are you based?

A: We have offices all over the country but at the moment I’m in Charleston, South Carolina.

Q: Where do you personally plan to go, in each of those categories, for your first trip?

A: We are very fortunate as the South has many small towns to explore in an easy fashion. Speaking of “easy,” that will be key to getting people out and about so planning can be immediate without fuss. Growing up in Texas there was always the family summer “road trip” and this may very well return as an important recovery factor. I suggest smart marketers will plan now for the family vacation to include all ages.

Q: What do you think will change about the way we vacation? (besides staying away from large crowds)?

A: Bottom line, we will be a changed nation seeking perhaps different core values. What that means to travel, I do believe there will be more courtesy, appreciation and that America will be the vacation playground for the immediate future. Value will continue to play an important role abiding by a phrase I coined many years ago, Easy to Go, Easy to book and Easy on the Pocketbook! With people returning to work and offices, they will have little time to plan, so I recommend let’s start organizing now for their upcoming travel. At the end of the day, for sure travel has taken a big “hit” but Americans know they deserve a vacation and my money says they will GO and we will all be pleasantly surprised. Yes, I am counting on that.

Read the full article from The Points Guy here.

from Lou Hammond Group https://louhammond.com/2020/04/29/our-founder-lou-hammond-provides-travel-insights-for-the-points-guy/
via https://louhammond.com

Zoom in Style

Branded Zoom Backgrounds

The virtual background feature allows users to display an image or video as their background during a Zoom Meeting. Users can also upload their own images or videos as a virtual background. There are no size restrictions when uploading a virtual background but Zoom recommends cropping the image to match the aspect ratio of your camera before uploading it.

Example: If your camera is set to 16:9, an image of 1280 pixels by 720 px or 1920 pixels by 1080 pixels would work well.

Clients can push out images via their social media channels that they would like users to display on their personal virtual calls or meetings. Clients can also set up a ‘virtual party’ instructing their followers to join a video conference with them, using a particular image as the background.

Example Background

How to Upload

1. Sign into the Zoom desktop application.
2. Click your profile picture then click Settings.
3. Select Virtual Background.

• • Note: If you do not have the Virtual Background tab and you have enabled it on the web portal, sign out of the Zoom Desktop Client and sign in again.

1. Check ‘I have a green screen’ if you have a physical green screen set up (i.e. sitting behind a blank wall). You can then click on your video to select the correct color for the green screen.
2. Click on an image to select the desired virtual background or add your own image by clicking + and choosing if you want to upload an image or a video.
3. If prompted, click Download to download the package for virtual background without a green screen.

Zoom Tips

With Zoom becoming a major way that meetings and networking get done in the COVID-19 landscape, here are a few tips to make sure you put your best foot forward when you take your professional interactions online.

1. Camera Angle:Place the camera slightly above eye level for the most flattering angle. If you’re using a laptop, you may need to raise it up by putting some books underneath it—just ensure its stable and won’t move once your session begins. When it’s your turn to speak, look directly at the camera—right above the person(s) on screen. When someone else is speaking, look at them.
2. Social Distancing (on Zoom too): Position yourself a comfortable distance from the camera, approximately 3-4 feet. Avoid leaning in too closely. You can gesture as you normally would, just don’t bob around too much, which can be distracting for viewers.
3. Lighting: Avoid being backlit (no window or bright light behind you), so that you don’t look like a dark silhouette. Position yourself so that your face is evenly lit with natural light (or overhead light that’s not too harsh), if possible.
4. Audio: Remove yourself from an environment with ambient noise. Use your computer’s built-in speakers for quality and ease. If using a phone, put it on speaker, don’t hold it up to your ear—and be sure the computer mic is turned off to avoid interference. Headphones are also a great option so you can hear better. They also help reduce feedback noise from your or someone else’s computer.
5. Backdrop:Use this opportunity to say something about yourself but keep it professional. Bookshelves, artwork that’s not too distracting or a wall painted with a solid color are good backdrops to consider.
6. Relax and Smile:Get comfortable in front of the camera and let people see you are happy to be there.
7. Internet Connection:Always check your connection before joining a meeting. Make sure you’re connected to Wi-Fi and located near the router for the fastest connection. Keep your phone handy just in case.
8. Remove Distractions (and potentially sensitive material): On your computer, close out of all documents, email and other applications before you join the meeting. You can also place your cellphone on Do Not Disturb so the noise or vibration doesn’t distract you.
9. Fist Bumps: For meetings with colleagues, employees or other zoom users, virtual fist bumps go a long way to build unity and togetherness.

We hope you find this resourceful for your virtual meetings. Well wishes from team LHG.

from Lou Hammond Group https://louhammond.com/2020/04/03/zoom-in-style-branded-zoom-backgrounds/
via https://louhammond.com

Managing Social Media in the Midst of COVID-19

With COVID-19 affecting lives across the world, there’s no denying that it’s also affecting the content we’re sharing on social media as well. Brands are more aware than ever about what they’re choosing to share on their platforms to ensure sensitivity and connection. At LHG, we represent a wide variety of travel, tourism and hospitality organizations, all of whom have been impacted by COVID-19. These are the trends we’re seeing and what we’re recommending for our clients to share on social media during these unprecedented times.

Recommendations on Social Content

• Virtual Experiences – highlight things that you or your members/partners are doing virtually or in a new way at this time amidst the crisis to provide value for others (Ex: music streams with partners, wellness live experiences with partners or hotel spa directors)
• Community Updates – share relevant COVID-19 updates or happenings as it pertains to your organization and community
• Positive/Uplifting Community Stories – share what you’re doing to help the community and/or educate on volunteer opportunities and community outreach (Ex: stories of goodwill from businesses supporting nonprofits or helping healthcare workers, news articles about where/how to volunteer)
• Local Business Support – let others know how they can support you during this time, showcase those who are offering their goods online or via social media, support hotels/businesses, drive awareness for restaurants
• Hyper-Local/Nostalgic Content – remind the community of where they live or love to visit and why it’s special, giving them something to look forward to when this is over
• Live Video – engage with your audience with the help of LHG’s Facebook and Instagram Live Best Practices

Helpful Social Articles

• Social media crisis plan: What to do when things go wrong
• What to do right now: How to navigate through a global crisis on social media
• Facebook Publishes New Guides to Help Businesses Deal With the Impacts of COVID-19
• 8 Ways for Your Business to Stay Ahead During the COVID-19 Outbreak
• Showing Up in a Time of Uncertainty: What Marketers Need to Know

Even amidst this crisis, there is still an opportunity to connect and engage with your audience on social media as well as be a valuable resource for the community in a meaningful and thoughtful way.

Stay safe, all.

from Lou Hammond Group https://louhammond.com/2020/04/03/managing-social-media-in-the-midst-of-covid-19/
via https://louhammond.com

Reference These AP Style Rules During Global or Domestic Crises

The Associated Press (AP) Stylebook is an English grammar style and usage guide created by American journalists working for or connected with the Associated Press to standardize mass communication. Like many public-facing organizations and news outlets, Lou Hammond Group follows the AP Stylebook to promote consistency for ease of reading and a common understanding in press statements, news articles and other formal announcements.

As publicists, we see firsthand how the media climate changes to address global or domestic crises and we must always keep up with the changing story — utilizing AP Style along the way. We understand writing during uncertain circumstances may not be a part of your regular routine and potentially out of your comfort zone. To help streamline your writing, we have pulled together a few tips and rules from the Associated Press Stylebook related to disaster coverage.

Pandemic and Epidemics

• An epidemic is the rapid spreading of disease in a certain population or region; a pandemic is an epidemic that has spread worldwide.
• Use Dr. in first reference as a title before the name of an individual who holds a doctor of dental surgery, doctor of medicine, doctor of optometry, doctor of osteopathic medicine, doctor of podiatric medicine, or doctor of veterinary medicine.
• On first reference, use Centers for Disease Control and Prevention. Precede with national, federal or U.S. if needed for clarity. CDC is acceptable on second reference for the Centers for Disease Control and Prevention, part of the U.S. Department of Health and Human Services.
• The shorthand CDC takes a singular verb: The CDC is investigating.
• Stories should contain a mention of a disease’s official name, accompanied by an explanation. Common phrasing such as “the new virus” is acceptable on first reference.
• • For example: COVID-19 must be mentioned somewhere in an article referencing coronavirus.

Hurricane

• Capitalize the word hurricane when it’s part of a storm’s assigned name — e.g., Hurricane Dorian.
• Regardless of the hurricane’s name, use it and its, not she, her or hers or he, him or his, in pronoun references.
• Hurricanes and typhoons are tropical cyclones with a minimum sustained surface wind of 74 mph or more. Hurricanes develop east of the international date line, and typhoons originate west of the line. They are called cyclones in the Indian Ocean and in Australia. After one loses strength, often after landfall, it downgrades to tropical storm status.
• Capitalize category and use a numeral when you give a hurricane’s strength.
• • For example: A Category 5 storm made landfall Tuesday night.

Earthquakes

• Earthquakes are registered in magnitude and should be written as either a magnitude 5.9 quake or a 5.9-magnitude quake.
• You don’t need to write Richter scale or any other scale. According to the AP Stylebook, the Richter scale is no longer widely used.
• Temblor is a synonym for earthquake. Tremblor is not. Quake also is acceptable.
• The main earthquake source is the U.S. Geological Survey. Note the name.
• According to AP, “The word epicenter refers to the point on Earth’s surface above the underground center, or focus, of an earthquake.”

Tornado

• Tornado strength is measured by enhanced F-scale rating from EF0 to EF5. An EF2 or higher is considered a significant tornado.
• Tornadoes is the plural of tornado
• A tornado warning is issued by local weather service to warn of existing
• A tornado watch alerts the public to the possibility of a tornado in the next several hours.

During times of crises, the public looks to its news sources to stay up to date on the latest news. The AP Stylebook is a valuable and helpful point of reference no matter the topic.

from Lou Hammond Group https://louhammond.com/2020/03/16/reference-these-ap-style-rules-during-global-or-domestic-crises/
via https://louhammond.com

Roundup of LHG Client Spring Events and Updates

Pack away your winter gear and plan a spring getaway! Check out the roundup below of some of our not-to-be-missed client events this spring.

 

The Grand Opening of Kimpton Key West: Key West, FL – March 2020

Kimpton Hotels & Restaurants will open their newest hotel collection in Key West, Florida this March. Kimpton Key West will be the sixth property in the Sunshine State and Kimpton’s first in the Florida Keys. The collection will be comprised of five separate hotels located in the historic district, each offering its own distinct story and stay experience, blending timeless architecture with an eclectic, bohemian style only found in Key West. For more information, visit www.ihg.com/kimptonhotels.

 

Cliffside Igloo Rentals by Cliff House Maine: Cape Neddick, ME – March 2020

Cliff House Maine and Nubb’s Lobster Shack are offering a delicious and fun seaside escape this March. Two Igloos overlooking the Maine coast are available for rent and include a deliciously curated menu. Cliffside Igloos are available for reservations from 3-5 p.m. or 5:30-7:30 p.m. on Thursdays, Fridays and Saturdays throughout March. For more information, visit www.cliffhousemaine.com.

 

Kids Free Spring Break: Santa Fe, NM – March 1-April 15

This year, TOURISM Santa Fe and Santa Fe travel partners have joined forces for the fifth annual Kids Free Spring Break 2020 city-wide initiative. During this time, kids age 12 and under receive complimentary lodging, meals and numerous culturally immersive activities while experiencing Santa Fe’s diverse family offerings. Families and children will have various options to take advantage of, including but not limited to, off-road Jeep tours, skateboarding lessons, art classes and even museum tours. For more information, visit www.santafe.org/Spring_Break.

 

The Lanesborough x Peggy Porschen Afternoon Tea: London, England – March 3-June 2

The Lanesborough Hotel, London, is delighted to launch an exclusive new afternoon tea experience with world-famous bakery Peggy Porschen. Combining one of London’s most beautiful afternoon tea settings, under the naturally illuminated domed glass roof of Michelin-starred Céleste, with the fairy tale pink aesthetics of Peggy Porschen, guests can expect a spring-time immersion into a celebration of beautiful floral features, pastel-hues and exquisite tastes. For more information, visit www.oetkercollection.com/hotels/the-lanesborough.

 

The Santa Barbara Culinary Experience: Santa Barbara, CA – March 13-15

The Santa Barbara Culinary Experience (SBCE) is a world-class three-day event celebrated throughout greater Santa Barbara. Immersed in the American Riviera and showcasing a taste of Santa Barbara by bringing together local and national talent in the spirit of Julia Child, the public will enjoy Santa Barbara—Julia’s final home—with its dynamic food and wine scene. In partnership with The Julia Child Foundation for Gastronomy and the Culinary Arts, participating restaurants, bars and hotels across the city and waterfront will offer their inspired spin on classic Julia Child dishes, signature Julia and Paul Child cocktails, educational programming, memorable stays, tours, talks and other creative programming, all to benefit The Julia Child Foundation. For more information, visit www.sbce.events.

 

Scranton St. Patrick’s Parade: Lackawanna County, PA – March 14

Lackawanna County’s largest annual celebration, the Scranton St. Patrick’s Parade will include 12,000 participants, including Irish groups, bagpipers, high school and string bands, elaborate floats, Irish dancers and more. Since 1962 the St. Patrick’s Parade Day Association of Lackawanna County has conducted this nationally acclaimed parade the weekend before St. Patrick’s Day. “Parade Day” as it’s known locally, is one of the largest St. Patrick’s parades in the country, regularly attracting 150,000 spectators. For more information, visit www.visitnepa.org.

 

St. Barts Bucket Regatta: St. Barts – March 19-22

The world’s most spectacular superyachts will gather in St. Barts for this annual, invitational regatta. While the horizon fills with the sails of over 40 sailboats, the island will fill with fans, crews and curious spectators for a full weekend of social events concentrated in Gustavia, the island’s largest town. For more information, visit www.bucketregatta.com.

 

UNwineD: Panama City Beach, FL – March 20-21

This award-winning event will return to Aaron Bessant Park for its fourth year, featuring craft beer, spirits and wine from around the world, culinary creations by the region’s leading chefs and a Southern garden party presented by Southern Living. Guests can raise a glass at the Friday Night Kickoff Party, a time to mix and mingle with some of the South’s most elite chefs, mixologists and tastemakers. The celebration continues Saturday with the Grand Afternoon Tasting & Cocktail Competition followed by a live concert with headliner Death Cab for Cutie and indie-rock band JOYWAVE. For more information, visit www.visitpanamacitybeach.com/unwined.

 

First and Second Round of the NCAA March Madness Tournament: Sacramento, CA – March 20 & 22

The Road to the Final Four® will stop in Sacramento at the Golden 1 Center as Sacramento State University will host the first and second rounds of the NCAA March Madness Tournament. Guests can purchase individual tickets or an all-session pass to experience all six games across the two full days. This is the first time the tournament will return to Sacramento in 13 years. For more information, visit www.golden1center.com.

 

The 25th Annual NH Maple Weekend: New Hampshire – March 21-22

From interactive tours to tastings at more than 50 sugarhouses across the state, NH Maple Weekend provides travelers with just one more reason to visit the state this spring. While sap is harvested throughout the state during Maple Month, the Granite State’s White Mountains region is a particularly robust area for syrup production and offers a variety of interactive experiences for travelers. For more information, visit www.nhmapleproducers.com/maple-month.

 

Zelda: Montgomery, AL – March 24-May 31

This exhibition at the Montgomery Museum of Fine Arts will feature oil paintings made by Zelda Fitzgerald in Montgomery at the end of her life and examples of her watercolor paper dolls. The works are part of the museum’s permanent collection and among those given to the museum in 1986 by Scottie Fitzgerald Smith, daughter of Zelda and F. Scott. For more information, visit www.mmfa.org.

 

Downtown Lancaster AQS QuiltWeek Show: Lancaster, PA – March 25-28

Over 15,000 quilters will be heading to downtown Lancaster, Pennsylvania for the annual American Quilter’s Society QuiltWeek Show to see some of the best quilting and textile artistry that the country has to offer. In addition to there being nearly 500 quilts on display, this year’s event includes workshops by renowned instructors, contests and a Merchant Mall. The show brings creativity, passion and a new definition of quilt art to Lancaster. For more information, visit www.quiltweek.com.

 

The Superyacht Show: Palm Beach, FL – March 25-29

The Superyacht Show, in cooperation with the Superyacht Builders Association (SYBAss) and the Superyacht Life Foundation, will offer buyers and charterers, as well as their brokers and representatives, the opportunity to step on board some of the finest superyachts in the world. Complementing the on-water display will be a hand-picked selection of new designs and innovations presented by some of the leading international shipyards. Burgess Yachts will be in attendance and has thus far confirmed HASNA for their exclusive lineup at this inaugural show. For more information, visit www.burgessyachts.com.

 

California Artisan Cheese Festival: Santa Rosa, CA – March 27-29

This weekend long celebration will bring together a lively and friendly group of experts and presenters from the wonderful world of artisan cheese. The festival promotes a broad awareness of the artisan cheesemaking community, inviting guests to meet cheesemakers and taste their creations at the 14th Annual California Artisan Cheese Festival. Festivities include chef demos, seminars, farm tours, the Grand Tasting and the Tasting and Marketplace. Tickets range from $25 to $150. For more information, visit www.artisancheesefestival.com.

 

Cherry Blossom Jubilee: Alexandria, VA – March 28

Alexandria’s Torpedo Factory Art Center will host a satellite celebration for the National Cherry Blossom Festival. Guests will enjoy a lively afternoon of hands-on activities, performances and chances to shop the art center’s works of art. The event is free. For more information, visit www.nationalcherryblossomfestival.org.

 

Montgomery Beer Ballot: Montgomery, AL – March 28

This inaugural beer festival will feature breweries from across Alabama. Held at Montgomery Union Station, the Montgomery Beer Ballot will feature Back Forty Beer Company, Black Warrior Brewing Company, Cahaba Brewing Co and more. For more information, visit www.facebook.com/events/629499114479598/.

 

New Haven Restaurant Week: New Haven, CT – March 29-April 3

Info New Haven is proud to present New Haven Spring Restaurant Week. The event will feature many of downtown New Haven’s award-winning and internationally diverse restaurants, each featuring lunch and dinner fixed price multi-course menus. For more information, visit www.infonewhaven.com.

 

150^th Anniversary of Hotel du Cap-Eden-Roc: Côte d’Azur, France – April 17

The legendary Hotel du Cap-Eden-Roc will celebrate its 150th anniversary with its season reopening on April 17. Located in the heart of the Côte d’Azur, the Oetker Collection property will be honoring this momentous occasion with an exclusive gala to recount their storied history of the last century with “Les Années folles,” their partnership with the Cannes Film Festival since 1946 and more. Further, the hotel will be welcoming Chef Eric Frechon from sister property, Le Bristol Paris, as a consultant joining Executive Chef Arnaud Poette in presenting a new dimension to the culinary experience offered onsite. For more information, visit www.oetkercollection.com.

 

Scott and Zelda Fitzgerald’s 100th Marriage Anniversary Open House: Montgomery, AL – April 3

The only Fitzgerald museum in the world, housed in the former home of the literary couple, is commemorating the 100th wedding anniversary of F. Scott and Zelda Fitzgerald with an open house for visitors from 10 a.m. to 3 p.m. For more information, visit www.thefitzgeraldmuseum.org.

 

Angry Bear Festival: Marquette, MI – April 4

Each April, as the frozen grounds of Lake Superior’s shore attempt to  thaw, the Festival of the Angry Bear comes out of hibernation and takes over Spring Street in downtown Marquette. Modeled after some of the great beer festivals of Europe, this event is a showcase of barrel-aged beer, live music and delicious food. For more information, visit www.travelmarquettemichigan.com.

 

Bruce Munro at Brookgreen: Southern Light, Murrells Inlet, SC – April 8-September 12

Brookgreen Gardens will host internationally recognized light artist Bruce Munro for Bruce Munro at Brookgreen: Southern Light. Known for his large, immersive displays of thousands of lights, Bruce Munro continually draws people in with his dazzling displays. The exhibit at Brookgreen will consist of seven works of art in light and mixed media, each designed specifically for the natural garden spaces where they will be installed. Brookgreen’s exhibit will be the only opportunity to see Munro’s work in the southeastern United States in 2020. Tickets are $25 for non-members. For more information, visit www.brookgreen.org/bruce-munro.

 

Golden Egg Hunt: Wild Dunes Resort, Isle of Palms, SC – April 11

Kids can hunt for golden Easter eggs hidden around Wild Dunes Resort this spring. The hunt will last until all eggs are redeemed. For more information, visit www.destinationhotels.com/wild-dunes.

 

Fifth Avenue’s Easter Parade and Bonnet Festival: New York, NY – April 12

Fifth Avenue’s Easter Parade is always a spectacle as New Yorkers and visitors alike come to the avenue to show off their very best bonnets. The parade commences at 10 a.m. and lasts until 4 p.m. Marching along the avenue from 49th Street to 57th Street, this New York City tradition lives on but with a twist this year. The Fifth Avenue Association will bring a red carpet to the scene for all to strut and show off their bonnets! For more information, visit www.fifthavenue.nyc.

 

Les Voiles de St. Barts Richard Mille: St. Barts – April 12-18

Five days of challenging coastal courses draw expert sailors from around the world to St. Barts. More than just a competitive regatta, Les Voiles de St. Barts Richard Mille is known for its central Race Village, where competitors gather for morning coffee and evening concerts, and the legendary mid-regatta “Day Off” crew party at Nikki Beach. Fair winds, following seas and warm hospitality make this one of the most anticipated Caribbean regattas of the year. For more information, visit www.lesvoilesdestbarthrichardmille.com.

 

Annual Earth Day Festival: Naples, FL – April 18

This April, the Conservancy of Southwest Florida will be holding its Annual Earth Day Festival. Visitors are invited to celebrate the 50th Anniversary of Earth Day with live animal shows, food vendors, educational programs, games and various exhibitors throughout the Conservancy. A great opportunity for children to get out and see many different Florida species, the Earth Day Festival is the biggest community celebration of the year. For more information, visit www.conservancy.org.

 

Alabama Book Festival: Montgomery, AL – April 18

The Alabama Book Festival is an annual event to promote literacy around the state and celebrate local authors. Hundreds of people will gather in Old Alabama Town for author readings, book signings, writing workshops and more. For more information, visit www.alabamabookfestival.org.

 

Beyond the Horizon Air and Space Show: Montgomery, AL – April 18-19

Big planes, small planes, twisty twirly planes, planes with sharp teeth, planes that leave colorful designs in the clouds and the well-known Thunderbirds are all coming to Montgomery’s Maxwell Air Force Base. Guests will have the opportunity to explore the static displays up close, watch these giant metal birds fly through the sky, learn about “Made in Alabama” aviation technology and more. For more information, visit www.MaxwellAirShow.com.

 

Kool April Nites: Redding, CA – April 18-26

Kool April Nites is one of Redding’s most anticipated annual events celebrating local businesses and Redding’s history through a classic-car show, food, drink and music. The week kicks off with Show and Shines throughout the city leading up to Friday’s Cruise Nite, followed by more shows throughout the weekend. Cruise Nite begins at 6:30 p.m. with a spectacular parade of cars from all eras. The grand finale of Kool April Nites is Sunday’s “Big Show.” The day begins with an opening ceremony, followed by an opportunity to sell or buy classic cars and an awards presentation. Kool April Nites events are all free and open to the public.  For more information, visit www.koolaprilnites.com.

 

Kentucky Derby Festival: Louisville, KY – April 18-May 2

The most-exciting two minutes in sports is celebrated for a full month leading up to the starting gate. Festivities officially kick off with Thunder over Louisville, one of the nation’s top firework shows, and the rest of April is packed with can’t-miss events such as the BB&T Great Balloon Fest, the PNC Tour de Lou bike race, the Great Steamboat Race and the Pegasus Parade. The Kentucky Derby Festival includes both free and ticketed events. For more information, visit www.kdf.org.

 

New Haven Cherry Blossom Festival: New Haven, CT – April 19

Now in its 47th year, this event celebrates the annual blooming of Wooster Square’s Cherry Yoshino Japanese Cherry Blossom. The festival will feature live music, great food and activities for all ages. The first festival was held in 1973 to commemorate the planting of the trees and has grown over the years, drawing over 10,000 visitors annually. For more information, visit www.historicwoostersquare.org.

 

AQS Spring QuiltWeek Show Paducah: Paducah, KY – April 22-25

The American Quilter’s Society’s Spring QuiltWeek will return to Paducah for the 36th year. Over 400 quilters will be competing for $126,000 in cash awards. Special exhibitions on display include AQS 2020 Focus on Flowers, The Stonehenge Traveling Quilt Show, Silk Route: Claudia Pfeil’s Journey in Silk Quilts and The Bob Ross Cherrywood Challenge. Also during QuiltWeek the second Paducah quilt mural, depicting Melinda Bula’s quilt “…And the Flag Was Still There,” will be revealed on the flood wall by the Carroll Convention Center. For more information, visit www.quiltweek.com.

 

Seabreeze Jazz Festival: Panama City Beach, FL – April 22-26

Named a “Top 10 Jazz Festival in the USA” by JazzIZ Magazine and nominated as “Best Jazz Festival” at the Oasis Smooth Jazz Awards, the Seabreeze Jazz Festival combines top national smooth jazz artists for a full weekend of fun, sun, great beaches and good times. The 22nd annual event is held in the Pier Park Amphitheater, featuring internationally known acts as well as local performers. For more information, visit www.seabreezejazzfestival.com.

 

Dinner on Dexter: Montgomery, AL – April 23

Enjoy an evening of music, food and entertainment on Montgomery’s historic Dexter Avenue, to support the Montgomery City-County Public Library. The evening kicks off with a cocktail hour, music and delectable hors d’oeuvres, followed by a special multi-course meal prepared by top local chefs. For more information, visit www.dinnerondexter.com.

 

SandJam Music Festival: Panama City Beach, FL – April 24-26

Panama City Beach’s third annual alternative rock music festival will be set on the beautiful sugar white sand beaches of Panama City Beach, providing a picturesque backdrop for this spring’s biggest festival. Music lovers of all ages are invited to make long lasting memories at SandJam Music Festival, presented by Pepsi. For more information and this year’s full lineup, visit www.visitpanamacitybeach.com/events.

 

Rock to Rock 2020: New Haven, CT – April 25

Rock to Rock is New Haven’s biggest Earth Day celebration, allowing participants to explore the Elm City on bike while raising money for the planet. A thousand riders will travel from West Rock and East Rock, with celebrations on both sides of the city plus great food and music along the way. For more information, visit www.rocktorock.donordrive.com.

 

Spring Gala: This Side of Paradise: Montgomery, AL – April 25

Celebrating the 100th anniversary of the publication of “This Side of Paradise,” F. Scott Fitzgerald’s first novel, The Fitzgerald Museum is hosting the 31st Spring Gala. General tickets and sponsorship packages are both available for this celebratory event. For more information, visit www.thefitzgeraldmuseum.org.

 

 

Watches & Wonders: Geneva, Switzerland – April 25-29

Commonly referred to as the watchmaking capital of the world, Geneva will host the 30th edition of Salon International de la Haute Horlogerie (SIHH), the trade show for top journalists and collectors in the watch industry. Watches & Wonders will consist of two parts, the “Salon” and “In the City.” The exclusive “Salon” is the place for professionals, media and special guests of the exhibiting maisons to delve into workshops and panel discussions while “In the City” transforms the center of Geneva into a week-long discovery of activations in watchmaking boutiques and private venues – The Patek Philippe Museum being one of them. Between shows and activations, visitors can take a boat cruise around the lake for lunch or wander Rue du Rhone and its many luxury shops. For more information, visit www.geneve.com.

 

St. Barts Film Festival: St. Barts – April 28-May 3

The 24th annual St. Barts Film Festival showcases the astounding talent of the area with screenings, debates, lectures and meet-and-greets with notable producers, actors and directors. For more information, please visit: www.stbarthff.org.

 

Thunder Beach Spring Motorcycle Rally: Panama City Beach, FL – April 29-May 3

The most biker-friendly rally in the country, Thunder Beach Spring Motorcycle Rally will feature 200 vendors and exhibitors, a bike parade, beauty pageants, poker runs, live music, motorcycle stunt shows, tattoo contests, bike shows with category judging and much more. Events will take place at multiple venues throughout the Panama City Beach area. For more information, visit www.thunderbeachproductions.com.

 

The Virginia International Tattoo: Norfolk, VA – April 30-May 3

The largest spectacle of music and might in the country, the Virginia International Tattoo offers an astounding display of inspirational military music, majestic massed pipes and drums, show stopping drill team maneuvers, colorful and elegant dancers and much more. This year’s theme is “Stories of the Greatest Generation: 75 Years Since the End of World War II.” This year’s lineup features performances from Australia, Canada, Latvia, Switzerland, United Kingdom and the United States. Tickets start at $10. For more information, visit www.vafest.org/tattoo.

 

Fifth Avenue Blooms!: New York, NY – May 1-16

Fifth Avenue Association will entice visitors and draw crowds with the creation of a public, site-specific, large-scale flower installations along Fifth Avenue this May. In collaboration with floral designers and talent such as the globally celebrated Preston Bailey, the association will offer an immersive backdrop that will become the season’s “must see” public art installation. For more information, visit www.fifthavenue.nyc.

 

EatDrinkRI: Providence, RI – May 6-9

Showcasing the best of the ever-expanding Rhode Island culinary scene, the Eat Drink RI Festival is a four-day, all-local food festival held throughout downtown Providence. The festival showcases the best of the culinary world in Rhode Island, presenting farmers, chefs, bartenders and food and drink artisans from across the state. For more information, visit www.eatdrinkri.com.

 

Emotional Fitness Retreat at Red Mountain Resort: St. George, UT – May 6-10

Red Mountain Resort, a premier adventure and wellness destination in southern Utah, is hosting a special Emotional Fitness Retreat led by energy healing expert Andrea Becky Hanson. This five-day, four-night retreat encourages guests to resolve their deepest emotional blocks through private and group healing workshops, a fire ceremony, outdoor journaling, yoga and meditation and more. Guests will leave with a newfound understanding of their life’s purpose, their heart’s deepest desires and strategies to live a more compassionate, confident lifestyle. Retreat pricing starts at $2,325 per person. For more information, visit www.redmountainresort.com.

 

International Bar-B-Q Festival: Owensboro, KY – May 8-9

The world’s foremost pitmasters turn out for the International Bar-B-Q Festival, now in its 42nd year. Visitors and local alike attend the festival to enjoy four stages of live music, all the BBQ one can eat and the exhilarating team competition for the ‘best secret recipes.’ The winner is awarded the Governor’s Cup for best overall Bar-B-Q cooking team. Festival attendees can enjoy free entertainment while sampling burgoo and bar-b-q sandwiches before buying their favorite mutton, pork and chicken by the pound. For more information, visit www.bbqfest.com.

 

Visit Panama City Beach 70.3 Gulf Coast: Panama City Beach, FL – May 9

What began as a challenge between groups of Navy SEALS has become one of the most recognized endurance events in the world. IRONMAN is a statement of excellence, passion and commitment that is a true test of mental and physical toughness. Panama City Beach has proven to have the best combination of temperature and terrain for this competition, making the Florida edition of the challenge one of the most popular races on the circuit. For more information, visit www.ironman.com.

 

Florida Beach Jam: Panama City Beach, FL – May 13-16

Thousands of jeep owners and enthusiasts will gather in Panama City Beach for the fifth annual Jeep Beach Jam. This five-day family event, organized by the JBJ Productions, Inc. team will be filled with many fun-in-the-sun activities including concerts, scavenger hunts, off-road excursions, bonfires and more. Events will take place at many locations throughout the city. For more information, visit www.floridajeepjam.com.

 

Lower Town Arts & Music Festival: Paducah, KY – May 15-16

The Lower Town Arts & Music Festival is a two-day celebration of art, music, food, beer and wine from Paducah and the surrounding region. The event will also feature acclaimed headlining musical acts, to be announced. The growing festival takes place in the historic Lower Town Arts District close to downtown Paducah. This event is fun for all ages. The event is free. For more information, visit lowertownamf.com.

 

Fred Wilson: Afro Kismet at The Gibbes Museum of Art: Charleston, SC – May 15-October 4

Fred Wilson: Afro Kismet, will be on display at the Gibbes Museum of Art in partnership with Spoleto Festival, USA, and features the internationally acclaimed artist’s most recent body of work originally produced for the 15th Istanbul Biennial. Fred Wilson challenges assumptions of history, culture, race and conventions of display. By reframing objects and cultural symbols, he alters traditional interpretations, encouraging viewers to reconsider social and historical narratives. In Afro Kismet, Wilson investigates the long-ignored presence of communities of African descent from the time of the Ottoman Empire to the Republic of Turkey. Tickets are $12 for non-members. For more information, visit www.gibbesmuseum.org.

 

Caves Ouvertes: Geneva, Switzerland – May 16

On Open Cellar Day, vineyards and estates alike open their doors to have their wines sampled by the public. This special opportunity to explore Geneva’s vineyards and regional wines only comes once a year. Guests will also enjoy the live music and soak up the atmosphere of the beautiful rolling hills just above Lake Geneva. This event is free. For more information, visit www.geneve.com.

 

American River BBQ Challenge Cruise on the American Countess – May 24-31

American Queen Steamboat Company, an industry leader in American river cruises, will elevate its programming with brand new special interest sailings in 2020. On board the brand new steamboat paddlewheeler American Countess, the best of the best in the barbeque business will create unique experiences in each port between Memphis, Tenn. And Alton (St. Louis), Ill. Guests will indulge in each authentic, local culinary craft, and then rate each contestant – including the AQSC culinary team. At the conclusion of each journey, the winner will be announced, as chosen by guests. For more information, visit www.americanqueensteamboatcompany.com.

 

Styleweek Northeast: Providence, RI – May 27-30

Some of the hottest designers and names in fashion will come together for the 10th anniversary season of Styleweek Northeast. This event has quickly turned into one of the Northeast’s premiere fashion weeks showcasing emerging designers and connecting them with the community, buyers and press, while providing a professional trade setting. For more information, visit www.styleweeknortheast.com.

 

The Grand Opening of The Margaritaville Beach Resort: Nassau Paradise Island – June 2020

The Margaritaville Beach Resort is coming to The Pointe in Nassau. Amongst its seven-acre establishment, this new and highly anticipated 284 room resort will feature an open-air shopping concourse, a movie theater, bowling alley, cascading water pool, a spa and private beach. There will be 11 food and beverage outlets, ranging from casual, toes-in-the-sand spots, to fine dining. Live entertainment will play a prominent role throughout the resort and they will also have thousands of feet of meeting space, as well as a large ballroom. The resort is located just 20 minutes from the airport and within walking distance of downtown Nassau, home to many bars, restaurants and much more. For more information, visit www.nassauparadiseisland.com.

 

Garden of the Gods Resort and Club Junior Golf Academy: Colorado Springs, CO – June 5-7

Garden of the Gods Resort and Club’s 27-hole championship Kissing Camels Golf Course provides a scenic background for junior golfers. The resort and course will welcome junior golfers to experience a three-day program of instruction from PGA professionals comprised of skill assessments, practice sessions and a nine-hole event. $175 per junior golfer. Must be a resort guest. For more information, visit www.gardenofthegodsresort.com.

 

PVDFest: Providence, RI – June 11-14

For the sixth year in a row, experience live music, dance, food and visual art installations as PVDFest transforms public spaces, parks and outdoor stages into festival grounds. PVDFest is a free outdoor party that inspires the soul, fires the spirit and has thousands dancing in the streets. Produced by the City of Providence with founding partner First Works, this celebration has become a signature, much-anticipated celebration for residents and visitors alike. For more information visit www.pvdfest.com.

 

Beer Cheese Festival: Winchester, KY – June 13

Winchester’s annual Beer Cheese Festival welcomes cheese lovers from near and far to sample an array of beer cheese from around the county and enjoy other festival activities such as live music, a beer garden and arts and crafts. Beer Cheese dates back to the 1930s when local chef Joe Allman created the slightly salty, perfectly spicy spread that can now be found from Kentucky to California. The event is free to attend, and guests may purchase “Beer Cheese Bucks” to use when purchasing tastes of various beer cheeses. For more information, visit www.beercheesefestival.com/bcf.

 

International Festival of Arts and Ideas: New Haven, CT – June 13-27

One of the region’s most anticipated cultural events, the International Festival of Arts and Ideas showcases stunning music, dance and theater performances, emergent thinkers and a diverse display of cultural and arts programs from around the world. This festival has been a long-standing tradition within the New Haven community and continues to draw an audience of thousands every year. For more information, visit www.artidea.org.

 

The Grand Opening of The Harriet Tubman Museum: Cape May, NJ – June 19

Honoring an American abolitionist and key figure in the Underground Railroad, The Harriet Tubman Museum will open June 19th to coincide with Juneteenth, which celebrates the 1865 executive decree that freed more than 250,000 enslaved African Americans in Texas. The museum will display artifacts related to the pioneering freedom fighter along with African American art. For more information, visit www.harriettubmanmuseum.org.

 

Blues, Brews and BBQ Festival: Louisville, KY – June 19-20

Kentucky has officially named 2020 the Year of Music, making the Blues, Brews and BBQ Festival the perfect way to usher in the summer. Presented by Four Roses Bourbon, festival goers will be immersed in a soul-satisfying haze of New Orleans and Memphis-style blues and pit barbecue smoke. Overlooking the Ohio River at the Louisville Water Town Park, this event is fun for all ages with countless barbecue and other local restaurants offering samples and specialties, kids’ play areas, a varied lineup of bands and more. For more information or to buy tickets, visit: www.louisvillebluesandbbqfestival.com.

 

The Kimberly Hotel: New York, NY – All 2020

The Kimberly Hotel in New York City is offering guests the deal of the decade to celebrate the 2020’s with their Roaring 20’s Package. Guests who book at The Kimberly will have the option to book two nights in their top executive suite at a $2,020 rate, which will include round trip airport transfers, dinner at their Bistango restaurant, breakfast at their Upstairs rooftop lounge and more. Guests are invited to experience the charm and luxurious comfort of The Kimberly with the best deal in town. For more information, visit www.kimberlyhotel.com.

 

from Lou Hammond Group https://louhammond.com/2020/02/24/roundup-of-lhg-client-spring-events-and-updates/
via https://louhammond.com